Coca Cola Co’s (KO) mini cans are delivering maxi bottom line results. Only 7.5 ounces, 90 calories and 25 grams of sugar, mini appeals to health conscious consumers who don’t like diet sodas.
The “Total Beverage Company”
Dating back to 1886, Coke has been trying to move beyond its soft drink roots and become a “total beverage company” to attract stock investors and option traders. Coca Cola is much more than its name suggests. They have more than 800 beverages in the U.S. alone, including 250 low & no-calories options. Juices, teas, water, you name it and Coke brews it.
Coke next year will launch a new seltzer brand dubbed “Aka”, which is its biggest new product release in ten years. Coke’s last brand debut was Gold Peak, a tea, in 2006, which is now a billion-dollar brand. Aka cans look cool and should stand out on crowded shelves.
Move over, diaries – coke’s got milk! Coke partnered with Select Milk Producers Inc., a dairy wholesaler, to launch Fairlife ultrafiltered milk with 50% more protein and 50% less sugar than regular milk.
Energy drinks are a growth category and Coke is launching Coca Cola Energy in 2020.
Sustainability and Recycling
Coke is not shifting from plastic to aluminum, partly because a recycled PET bottle has a much lower carbon footprint than an aluminum can or a returned glass bottle.
Coke is going to new depths in its recycling push. Seeking to cut plastic use, they are tapping a vast source of raw materials – ocean garbage! Coke unveiled a bottle made in part of recycled marine litter. An initial run of bottles showed recycling can make ocean plastics reusable.
And, then there’s: The famous Coca Cola cake recipe, Coke fried chicken and pot roast recipes. And, even though Coke can clean your toilet or polish the chrome of your car’s bumper it’s still safe to drink. The carbonic acid which makes this soda so good at cleaning is still way less acidic than your stomach acids or even a lemon, according to “Livestrong”, meaning Coke won’t have the same effect on your stomach lining as it has on a dirty coin.
Coca Cola gets high marks from option traders on finally pulling the trigger on a water business overhaul. They stepped up to the challenge on the milk front and Fairlife milk sales are up 30%. Their attempts to broaden beyond its familiar traditional coke product is the key to the on-going transformation into a total beverage company.
Coke also earned praise from stock traders by raising its dividend payout earlier this year. Stock shares are now up 16% this year. Looking ahead, through better innovation and product mix – Coke is edging ahead of Pepsi.
November 11, 2019 — Coca Cola — $51.84
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