Sexy Siren Hanging Around Starbucks

A blend of citrus and chocolate, Siren’s Blend coffee is named after the siren in the Starbucks (SBUX) logo, inspired and created by the touch of trailblazing women of the coffee industry.

Sourcing, roasting, blending and design on the bag, Siren’s Blend tells a story of the impact women have in the coffee industry and at Starbucks.

The Coffee Industry

Coffee is a $175 Billion industry and the second largest beverage category in America – trailing water. U.S. sales of coffee are about $80 Billion a year. $70 Billion of that comes from restaurants and coffee shops. Major coffee companies are Nestle (NESN.Switzerland), Starbucks (SBUX) and JAB Holdings. Craft blends, Four Sigmatic and Bulletproof, created “healthy” coffee of mushroom-based and MCT oil-infused blends.

Partnerships

Green Mountain Coffee Roasters (GMCR), the leader in single-serve Keurig brewing systems and Starbucks in 2011 announced a relationship for the sale of single-packs of SBUX and Tazo K-cup singles.

Nestle initially paid Starbucks $7.2 Billion to gain the rights to market, sell and distribute SBUX and its various brands.

September 2019 , Starbucks announced a deal with Brightloom, a company creating an end-to-end digital customer experience platform for the restaurant industry. Brightloom will combine its existing technology assets with software licensed from Starbucks’ industry-leading digital flywheel, leading to the development of a cloud-based software solution connecting customers.

Starbucks has teamed up with Bakkt, a bitcoin cryptocurrency, to develop ways to let customers convert digital assets into dollars for use at its coffee shops.

The Corporation

Since 1971, Starbucks has been committed to ethically sourcing and roasting the highest quality Arabica coffee in the world. In 2019 the company opened up 442 new stores, which brought the total store base to 30,626! International growth is especially driving the company forward. SBUX works through the Global Coffee Alliance with Nestle to keep growth sustainable.

Barb’s Takeaway

SBUX is currently witnessing its stock take a rare dip in share price. At the same time, the company is still guiding to double-digit growth, with a strong rapid buyback program. This year SBUX has bought back $8 Billion (116 Million shares) in stock and intends to purchase $2 Billion more shares in 2019.

This month Starbucks scored a legal victory when the European General Court ruled that Starbucks did not receive illegal tax benefits or state aid through complex business structures. Additionally, unlike most multinational companies at this time, SBUX is virtually unaffected by trade war issues.

SBUX stock performance has been substantially positive over the years. It’s off about 12% from its all-time highs, but with strong buy-backs and double-digit projections for next year, their stock is clearly capable of significant performance.

Are You a Bull or a Bear?

Wall Street bull and bear wrestling

Date:October 4, 2019 – Stock: Starbucks – Share price closed @ $85.92

If you’re a Bullish Mom and think SBUX will go up, try the January 17, 2020 Expiration Date – CALL $82.50 Bid;  and $80.00 Ask strike prices.  Premium is $2.00 (mid @1.81) debit to pay = Long Call Vertical Spread on  www.TDAmeritrade.com

On the other hand, Mom, if you think SBUX is bearish and will go down, try the Expiration Date: January 17, 2020 – PUT $85.00 Ask;  and $82.50 Bid strike prices. Premium is $1.07 (mid @94¢) debit to pay = Long Put Vertical Spread on www.TastyWorks.com

Can a finance Rookie like me, learn to trade Options?

Absolutely !

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Barb

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